Written for you, on your schedule
You pick the schedule and the topics. We draft each one for you, it waits in your dashboard, and it goes out only after you have read it and approved the words.
Part of: more people find you
Ads that are managed every day, search that keeps climbing, and a site and profile that make you the obvious pick. It is priced inside your plan, alongside only the other tools that close your gaps.
How it actually works
Most local search work starts with a list of topics you have to come up with yourself. This starts with research: it looks at what real competitors in your own area actually rank for and finds the searches you are missing, then writes ten pages a month from your own facts on the topics that research turned up, puts them up on your own site on their own unless you switch that off, and keeps your business details consistent everywhere they appear online instead of chasing paid backlinks that put your whole site at risk. Every month it also checks whether the crawlers behind ChatGPT, Claude, Perplexity and Google can actually reach and read your site, puts the questions your customers actually type to the assistants we have live access to and writes down their answers word for word, and tracks where you rank for the searches the research found.
What we need from you
- Your website address
- The towns and areas you actually work in
- Optionally, the questions your customers ask right before they call you. Leave it blank and we use the standard questions for your trade, built from your own services and area
- Who can update your website when a fix needs adding
What you get back
- A full site check every month, and when you ask for one up to once a day, across 13 areas: page titles and summaries, headings, pages Google can show, telling Google which pages to read, links, pictures, business details for Google, name, address and phone, your Google Business Profile when it is connected, readiness for AI answers, trust and experience, page speed in a lab test, and page content. Each area gets a score out of 100, and the fix list is in plain words, most important first
- Safe fixes made for you on sites we host: page titles and summaries, picture descriptions and a visible questions section, plus business details for Google and links between your own pages on storefront pages. Sites we host already build their own list of pages for Google. Every fix is logged and you can undo any of them
- Copy-ready fixes for any other site, each with a Copy button, so you or whoever looks after your site can paste them in
- Pages planned from what the check finds, such as a service you offer with no page about it or a page that says very little, alongside the research below
- A month over month score for your site, with a plain warning when something important disappears from a page
- A research pass against real competitor rankings that turns up search terms you are not covering, with the evidence behind each one
- Ten pages a month written from your own facts on those topics, linked to your other pages, and put up on your own site on their own unless you switch that off if you run WordPress, or handed over as a ready-to-paste pack if you do not
- Reporter replies: when a reporter asks for a local source that matches your business, we draft an answer, and it is sent only after your one-time yes, at most two a week. You can pause it any time
- A consistent name-address-phone sheet and the real signup link for the directories that matter, so listings agree with each other instead of contradicting
- Every month we search to confirm each of those listings is really there and really points back at you, and we find the sites that list a competitor and not you, so there is always a next one to go after
- One outreach note a month, written from a local story you tell us is true, ready for you to send to a reporter, a supplier or a neighbouring business. We never invent the story and nobody can promise coverage
- schema.org markup on every page, so search engines and assistants can read your business details directly rather than guessing
- A monthly check of whether the crawlers behind ChatGPT, Claude, Perplexity and Google can reach and read your site, with the status your own server gave each one
- The questions your customers actually type put to the assistants we have live access to, built from your own services and your own area, or your own list when you give us one, with every answer stored word for word whether or not it named you
- Ongoing rank tracking across the topics the research found, not a handful of terms checked once
The limits, up front. Nobody can promise a ranking, a position, or a mention in an assistant's answer, and this does not: it tells you what real search data shows and lets that speak for itself. The site check scores only what it can measure: an area it could not check is shown as not measured, never guessed, and page speed is a lab test, not a measure of your visitors. A fix goes onto a site we host on its own only when your approval settings allow it and it fills something empty or broken; a change to words you wrote waits for your yes. On any other site we never change anything; you get the fix to copy. A higher score is a sign the basics are in place, not a promise of results. The research is grounded in what a real competitor actually ranks for today, which can change, and a topic worth writing about this month may not be next month, which is exactly why the research runs on a schedule instead of once. Location pages only draft for areas you have confirmed and only with facts true of that one place; a page that would read the same with the city swapped out does not get written, because that is what gets a whole site penalized. This does not build backlinks the way some tools do: no paid links, no link exchanges, no reciprocal network, because that is a real risk to your site and not one worth taking for a faster number. Citation submission is a sheet you fill in yourself; nothing here logs into a directory on your behalf. Publishing is the same kind of honest limit and worth knowing before you buy: we can put a page on your site by itself if you run WordPress, Shopify or Wix and connect it once, or if the site is one we host for you. If a web developer looks after your site, the page goes to them for you. On Squarespace or a hand-built site with nobody maintaining it there is no way for us to write to it, so each page arrives as a pack with the title, the web address, the search description and the body kept separate, and putting it up is about five minutes of copying. The writing, the research and the checking are identical either way. Two things worth being exact about on the assistant half. Reachability is checked for every crawler by name, because that is a request to your own server and we can always make it. Putting your questions to an assistant needs live access to that assistant, and we hold that for Claude today, so a month's answers are Claude's unless your report names another one; the report always says which assistant said what, and a question we could not ask is marked as not asked rather than counted against you. Either way it is a sample of what an assistant might say, not the identical thing a person sees in the consumer app, and we never sign into or scrape anyone's chat app. The listed price covers up to 100 documents or pages a month. Past that it moves to the next tier, and we tell you before it does, never after.
Works alongside
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